Search Engine Optimization , Marketing and Web Analytics

MavenClickZ Digital Advertising Agency

2010-08-19T03:33:00.000-07:00

MavenClickZ is an upcoming Online Marketing and Advertising Agency based in Silicon Valley of India, Bangalore. We trust in providing effective, customized and target-oriented results to our clients. We seamlessly work towards to boost your sales and increase your investment returns. We strive to give unparalleled business solutions for our clients.

Our core competence lies in Advertising, PR, Media (planning and buying), Marketing solutions (market research) and Web development. We transform your ideas into realistic scenario by giving your brand a new facet and enhance your business.

We offer unmatched and customized outlook for your brand and incorporate ideas that evolve an eye for detail, to view the project from the client’s perspective. We walk with you throughout from the initial stage of planning to end product.

Guy's Wake up it's Holiday Season Again :) Time to earn some $ Online :)

2009-11-03T23:07:00.000-08:00

Hey, it’s Christmas holiday season again :).

Though it seems the recession is over, consumers are still feeling the pinch.

According to new Yahoo! research, most U.S. consumers surveyed say that they expect to spend less this holiday season.

Based on research, here are five challenges and solutions for making this holiday selling season a success.

Challenge: Some 85 percent of shoppers surveyed say they will spend less this year than they did last year.

Solution: Appeal to conservative shoppers with incentives, coupons, sales, free shipping and other exciting promotions.

Challenge: Holiday shopping starts earlier every year. Back in 2006, consumers generally started their holiday gift searches around September 30. This year they started around August 8—16 weeks before the start of the Christmas season!

Solution: Start your promotions early and get out in front of the competition use branding and performance campaign together.

Challenge: With earlier holiday shopping, holiday seasons tend to overlap—that is, Halloween and Thanksgiving shopping overlaps with the big, end-of-season holidays like Hanukkah, Christmas, Kwanzaa and New Years. Note that a good percentage of holiday shoppers are searching for holiday décor.

Solution: Employ an “always on” strategy to reach consumers across overlapping holiday seasons, because shoppers clearly aren’t taking a break between the big days. Just because it’s Halloween, that’s no reason not to promote Thanksgiving, Hanukkah or Christmas. This should be reflected in your keywords and ad copy on major search medium all the time.

Challenge: More and more consumers are looking for coupons and free offers. In fact, the research revealed a 61 percent year over year increase in searches for free offers and coupons.

Solution: Make it easy for consumers to find out about your deals on the website. Your keywords and ad copy should include your special offers.

Challenge: Interest in free shipping increases as shipping deadlines get closer.

Solution: Remember your customers at the end of the transaction, not just at the beginning. Make their searches easier by adding keywords and ad copy that reflects your intention to offer free or discounted shipping.

Cheers

Online Display Up 11%

2009-10-20T01:07:00.000-07:00

The number of display ad campaigns grew 11% in Q2 compared with the same quarter in 2008, according to recent figures from Nielsen Online. Similarly, the number of online banner ads rose 16% during the quarter, while the number of advertisers trying out the medium rose 11%

Cheers :)

SearchCamp 2009 Tidel Park Chennai

2009-02-05T01:44:00.000-08:00

When & Where?

The event is scheduled for the 28th February & 1st March 2009, at the Main Auditorium, Tidel Park, Chennai.

The event starts at 8 a.m.

Why?

Because search marketing is one of the most if not THE most accountable forms of advertising your business today.

So what are you doing about capturing search traffic for your business?

Do you rank for the keywords that are mission critical to your business?
Have you optimised your local listings for maps and mobile search?
Have you optimised your corporate videos for search?
Do you optimise your corporate blog?
Have you trained your technical staff in good SEO practice?

We could keep asking questions, the one you need to ask yourself is this - Are you happy with your return on investment from search marketing?

If not, then you need to attend SearchCamp 2009, India’s leading search marketing Conference.

Who Should Attend?

Entrepreneurs
Marketing Managers
Agency based Search Engine Marketers
In-house search marketers
Brand managers
Online Media Planners
Paid search advertising planners & buyers
Organic search optimisation specialists
Web technology professionals
Webmasters
Web Designers

Who is organizing?

SearchCamp is organized by The Knowledge Foundation, the same group behind events such as Proto.in, WikiCamp.in and Blogcamp.

Topics

Day 1 of SearchCamp will focus on Organic Search, and Day 2 on Paid Search. Following are the broad areas of content that will be covered during this edition of SearchCamp. Exact sessions and names of speakers will be posted soon.

Organic SEO

Keyword Research
Onpage Optimization
Converting SEO Traffic
Technical Issues for Developers
Copywriting
Brand Building
Link Building
Local Search Tactics

Paid Search

PPC Keywords & Bids
Landing Page Strategies
Automated Bid Management
APIs
Tracking Conversions

Social Media Marketing

Hot Trends
Online Reputation Management

Web Analytics

SEM Careers

Participants

Add your name in the participants list.

Cost

Rs.500 per person. It's a door donation to meet the expenses towards venue, logistics and lunch.

Sponsorship

SearchCamp is a non-profit educational event. We seek Sponsorship to help us meet the expenses. Click here for Sponsorship Kit

Promote

Do you have a blog? Write about the event and promote the cause. Here are some logos. If you have already written then do let us know about it, link your posts at BlogRoll.

Contacts

Ezhil Raja 98840 54506 ezhil@searchcamp.in / Syed Nazir Razik - 98842 08327

Google Chrome Is Here For Download

2008-09-04T01:31:00.000-07:00

Hey Good News

You can download Google Chrome Frome Here http://www.google.com/chrome

Please find below few screenshot which i took after installing Google Chrome

Main Window

How Google Looks in its own Google Chrome

Google Chrome Browser Menu

Google Chrome Setting Menu

ENJOY

Google Chrome?

2008-09-02T00:27:00.000-07:00

From past few days heared a lot about Google Chrome and just being curious searched for it and came to know what is Google Chrome?

Google is releasing a new web browser tomorrow called Google Chrome?

So what would Google Chrome have that you can't find in other web browsers?

Includes a brand new JavaScript virtual machine called V8
Tabs wil go above the window, not below the address bar
Location bar will support auto-complete functions and suggests web pages you've previously visited as well as suggested sites you haven't
Upon launch, you'll see an Opera-like speed dial with bookmarks and thumbnails for up to web sites
There will be a privacy mode that allows you to surf without saving any personal history (Microsoft is building a similar feature into Internet Explorer 8)
The browser will constantly download up to date information about web sites with malicious code

By the way let em tell you what browser i am using now a days.

Hmmmm it is Safari recently launched by Apple for Windows for Freeeeeeeeee

You can download it here

Let me use Safari until Google Will launch the Beta of Google Chrome and then will post and update again

till then Stay Tuned

Cheers

Knol From Google

2008-07-23T23:34:00.000-07:00

Hey
Again some thing new from Google called Google Knol
Click the link and check the screen shot below
http://knol.google.com

Enjoy

Microsoft AdCenter Publisher Program

2008-07-21T02:28:00.000-07:00

Hey ,
Publishers in india good news for you guys.
Microsoft launched the Microsoft Adcenter Publisher Program to fill out the form
Click this http://advertising.microsoft.com/publisher

Enjoy

Help Make Website Optimizer Better

2008-07-15T00:25:00.000-07:00

Posted by Dawn Shaikh, Google Website Optimizer User Research Team

In the spirit of constant testing and improvement—as we urge you to do—we're planning some user testing of our own this month. If you have a spare hour, it'd be great to get your participation, and you'll get an AdWords credit! All you need to do is log in to your computer at a specific time and give feedback on some early feature concepts we're kicking around. Here are details:

The tests last 60 minutes
Compensation is a $100 AdWords credit
Once you confirm, we'll contact you to arrange the start time

To participate, you need to:

be at least 18 years old
sign our Usability Non-Disclosure Agreement
have a desktop or laptop computer with Windows 2000/XP and Internet Explorer installed (sorry, we can't support Macs quite yet!)
have a Broadband Internet connection or stronger (such as DSL, Cable, or T1)
have a phone (cell or land line) with a handless option so you can speak on the phone and use your computer simultaneously

If you have time to help, please fill out this online form. The idea is to keep improving our product, so the more of you we get input from, the better it'll be.

Thanks!

AdWords Editor Webinar

2008-07-08T23:48:00.000-07:00

If you weren't able to attend our webinar on June 10 about AdWords Editor - free application from Google for managing and making bulk changes to your ad campaigns - not to worry.
You can watch the recorded version below....
The hour-long webinar session is geared towards experienced users of AdWords Editor,
as it covers the new features available in version 6.0 as well as advanced use cases for the tool.
Check it out if you want to brush up on your knowledge or want to get more acquainted with version 6.0.

Enjoy

Data is Important why?

2008-07-08T06:21:00.000-07:00

Data is important why?

I truly believe that storing visitor's data is important and using the stored data in efficient manner is very very important.Not quite sure but the result of storing data is somehow reflecting in Google's recently launched product Ad Planner.Using this advertiser can take benefit of Demographics as well as the gender criteria too.So now i think you can get the idea of how useful the Google Ad Planner gonna be for advertiser and the reason behind it the data only.

The basic use of the data is mug it for analysis purpose and then present it in a way that can give you insight of what is going wrong or what is giving good return.

And you should not forget that we have a free tool called Google Analytics to store the data and analyze it free of cost.

So make a note to store and analyze the data everyday.

Cheers

WebDunia.com Television Comercial too good

2008-07-08T00:03:00.000-07:00

While searching on youtube found this webdunia TV Commercial " Main Bekasoor Hoon"

Though most of you have seen it but its better late then never

Enjoy

Blogging A Platform for Advertising in Bollywood

2008-07-07T02:16:00.000-07:00

Oops i should say "Blogging A Platform for Web Advertising in Bollywood Too"
Why i think this is because now a days biggest celebrity like Amitabh Bachchan and Amir Khan become avid blogger and they are utilizing this medium like a mature advertisers and truely cashing the benefit of web advertising.

It is true that blog are tool of advertising (no doubts as i know few people who is making money from their blog by letting advertiser advertise on their blog , and the good thing is
advertiser is getting good ROI) and stars are using it well to promote themselves.Blogs provides a good visibility but a celebrity should be clear about what he wants to do with his blog.

I think the advantage a celebrity can have by writing a blog is

Post What they think
Make it beautiful by uploading pic or their videos
Their views about a product or service
Interact directly with the audience
Put the upcoming trailer of their movie

So celebrities are getting all the benefits of blogging.

Enjoy

You Know Testing is Going Mainstream when

2008-07-02T22:24:00.000-07:00

Found this article really interesting on Google Website Optimizer Blog today and cant resist myself to put it on this blog for you guys
to read the actual post goto http://websiteoptimizer.blogspot.com/2008/07/you-know-testing-is-going-mainstream.html

Enjoy....

People start drawing testing cartoons. I was speaking at a conference in Chicago about Website Optimizer and after the talk, one of the people in the audience showed me some cartoons he had doodled during my presentation. I'm quite accustomed to people doodling, IM'ing, and feed reading during my presentations and it's usually unrelated to what I'm talking about. I was quite impressed when Sean D'Souza offered to actually show me his drawings. I thought, wow, this guy has come chutzpah.

To my surprise, the drawings all related to a number of points about testing that I was trying to convey via bullet points in my presentation. Here are some of my favorites, with my reactions:

Takeaway: Online testing is enabling its adopters to outpace competition who keep sending precious traffic to poorly performing pages.

Takeaway: This is how some folks feel when seeing poorly designed landing pages. On the one hand, we feel there's an opportunity to help people dramatically improve their websites. On the other hand, it's sometimes shocking to see how sub-optimal landing pages can be.

Takeaway: People can get really, really zealous once they get into website optimization. Obviously, this idea takes testing a tad too far, but it's not the first time we've heard people take it to heart.

Takeaway: Unless you have tons of traffic, your best opportunity to boost conversion rates with statistical significance is to try some really big changes (think dramatic layout and visual changes plus text changes as opposed to pure text tweaks alone).

Takeaway: Sometimes people get so happy after they've launched their experiment that they obsessively check reports expecting one combination to pull away instantly. The goal is to be patient and understand that you want to find the long-term winner, not this hour's random winner.

Takeaway: This is one of my favorites. Sometimes people try to create as complicated and large tests as they can without realizing that a simple A/B test often gets you 80% of the gains with 20% the complexity and effort.

Thanks to Sean for sending us the pics. We heart them.

Increasing Petrol Price

2008-07-01T23:08:00.000-07:00

Wondering why i am writing something about petrol prices in a Blog related to Search Engine Optimization, Marketing and Web Analytics .I was just thinking what could be the effect of petrol prices hike on search marketing etc.So here is what i think...

People are driving less to save money so online advertiser can take advantage of this
According to a recent study by the National Retail Federation, 40% of Americans say they’re driving less due to high gas prices, and only one in ten respondents said they planned to travel for the upcoming Fourth of July holiday.

So what effect it could drive on indian shoppers who still think the online shopping is not so reliable.The online advertisers in india should take advantage of this situation and give some attracting punchline to customer and i am sure this will increase their sales up to some extent.

So what are you waiting for? It’s time to fill up your online campaigns with some high-octane ads or launch a specific new one targeted to the visitor segment who are worried about the petrol price hike in India and looking to save money accordingly.

If you need help in how to strategies the campaign for this just drop a comment :)

Enjoy

Do you keep tab of people online?

2008-06-29T23:06:00.000-07:00

Do you keep tab of people online using Google Alerts?

Read this article in Bangalore times in the morning and was quite impressed by seeing these kind of article in the daily newspaper in India.A number of guys ( I know and who are internet savvy) keep track of the news or people like this.Thanks to google for giving us such a wonderful tool.
Ok so let me tell you how to track a people or news on the internet using Google Alerts
Go to http://www.google.com/alerts

You will find the following web page ( Screenshot is given below )

Just fill the name of the people,type and how often you want to recieve the alerts etc and here you go .Ofcourse don't forget to give you email address to recieve the alerts hehehehe :)
Thats all .... isn't it really simple but most of the people dont know about it
Just try this ....

Cheers

Google Ad Planner (Beta)

2008-06-25T00:35:00.000-07:00

Hi,

Again Something new from Google :)
Google Ad Planner (Beta), currently it is in Beta testing phase so you have to fill a request form to get the access.I sent a request yesterday and today morning i got the access , i was expecting that it will take a week or two to do so but i was wrong thank you Gogole.
Please go to this url for Applying or if already registered for ad planner then to sign in.....
Google Ad Planner

After loggin in i created a test camapign and i was quite impressed with the dashboard they provided to choose the website .Few screenshots are given below

This is the main section of the AdPlanner where you can select the website based on Gender, Age, Education and HouseHold Income.Not only this you can view the statistics of a particular website by clicking on that , see the screenshot below
By analysing this you can choose the best appropriate website for your media activity.
Let me analyze more so stay tuned for next post
Cheers

Landing Page Load Time

2008-06-18T22:48:00.000-07:00

Why landing page load time is important?
I feel it enhances the user experience .....hmmmmmmmmmm
and the good news is now it will increase your quality score too
Read this article and gear up to reduce the landing page load time to get better quality score and minimum cpc....

http://adwords.blogspot.com/2008/06/landing-page-load-time-now-affects.html

Enjoy

AdWords Editor Version 6.0

2008-06-07T22:12:00.000-07:00

Google released new version of AdWords Editor Version 6.0
With some new exciting feature.
Check it out over here

Google AdWords Editor Download

Enjoy

GMAIL : IMAP Versus POP

2008-05-28T04:14:00.000-07:00

Another really exciting feature of GMAIL
Read this official Gmail Blog Post for more information

http://gmailblog.blogspot.com/2008/05/getting-gmail-anywhere-imap-versus-pop.html
Now at least i need not to bother while checking the Gmail on my Iphone :)

Enjoy

YouTube In India

2008-05-14T00:05:00.000-07:00

Get Into YouTube India
Watch This

World of Internet at InternetWorld

2008-04-28T10:14:00.000-07:00

I know the title of this post sounds confusing.

Check it out InternetWorld website at http://www.internetworld.co.uk/

And InternetWorld Blog at http://blog.internetworld.co.uk/

InternetWorld is The biggest, most influential and most inspirational event for the digital business.

Enjoy

Minimum Bid is No Longer Fixed

2008-04-26T02:10:00.000-07:00

Hi ,
The minimum bid is no longer fixed at 0.10 for Yahoo too.
Check out this link
http://www.ysmblog.com/blog/2008/04/17/min-bids/

Distraction is Good

2008-04-23T09:27:00.000-07:00

Advertiser's
Click on the link below to read the article
My view is we can use this study in Content Advertising and see whether it is working or not
Just a test for better result.
Article

Enjoy

Love affair between Google and Wall Street

2008-04-20T08:53:00.000-07:00

Found this article interesting written by Michael Liedtke
Read it here Love affair between Google and Wall Street

Enjoy

Add Your Business to Local Search In India

2008-03-24T07:13:00.000-07:00

Hey,
If you own a local business and still not listed in Local Searches and worried about how to Add you Local Business in Google Local India.Everyday lacs of people search the local business if you are not listed then you are missing these oppurtunity.

Just choose the given way and get listed

**Call Google at 1-800-419-4444 (in India only, for your Indian-based business)
**SMS "register" to 09900800000
**Or just Click here add your listing

Enjoy

AdCenter Analytics From MSN

2008-03-11T01:23:00.001-07:00

Hey,
another free option from Microsoft :)
AdCenter Analytics is a free web analytics tool that helps you easily understand web site user engagement and online marketing campaign performance.At present it in Beta
Check it out ........
Click Here Microsoft AdCenter Analytics

Enjoy.....

Excellent Analytics tips By Avinash Kaushik

2008-02-26T05:27:00.000-08:00

Hi All,
Check out the Excellent Analytics tips By my Favourite Web Analytics Blogger Avinash Kaushik

Enjoy..

50th Post of this Blog ::))

2008-02-10T05:20:00.000-08:00

Hi ,
Congrats to all the readers of this blog.....
So what shall i write for 50th Post.
Good question ............... Ok
Let write about the around $50 Billion Deal ($46.6B Eaxactly)
Was going through different blog post and news etc , then came to know yahoo is about to refuse the Microsoft offer (not sure) , my fingers are crossed .......
Some blogs claim Yahoo will go with Google lets see....
In anyway it will be somethign new for which i m waiting..........

Enjoy..........

Google Local in Bangalore

2008-02-10T00:20:00.000-08:00

First time on this blog a picture post.

A pic of Google Local advertisement at a chicken shop in Bangalore , India.

Urchin Software

2008-02-10T00:05:00.000-08:00

:)
What Urchin ??????????????
Hope we dint forget that Urchin is the company Google bought for its analytics software.
Now the good new for us is Urchin Software Beta is Now open for public.Its now available for download at www.urchin.com
I have downloaded it and compairing the features of it with Google Analytics
So stay tuned for more

Cheers

Analytics - 2008 Winners

2008-02-10T00:02:00.000-08:00

Congratulation Mr Avinash on being the winner of Analytics 2008.

For more click http://www.semmys.org/2008/analytics-2008-winner/

Microsoft eyes Yahoo

2008-02-01T22:42:00.000-08:00

A quick post .......
After months of thinking about it finally Microsoft eyes Yahoo for $44b.
So in my view the web search market share of MSN and Yahoo will be around 30% after this deal is done.Whereas Google is having around 56% ...
Still around just 50% of Google's Search market share.
Long way to go for Microsoft and Yahoo together.
But one thing is for sure the web advertiser will see some useful changes in the coming month.
Stay tuned for more

Cheers

WebCamp in Chennai

2008-01-24T09:25:00.000-08:00

A WebCamp event will be held in Chennai, India at the end of February.
The topic of this workshop will be Web frameworks for the the present and the future.

Overview
A number of frameworks are available for developing web applications. Some of the popular ones include Ruby on Rails, django, erlyweb, Spring and also .Net. The most common problem any startup or even few enterprises face is to decide between these frameworks. Few developers have managed to identify the best framework that would suit a given requirement by trying out different ones. Why not share this knowledge with the community so that everyone could get benefited? How about sharing some of the best practices or patterns, that you might have developed out of your experiences?
This is going to be a pure technical event and we are not going to invite any non-technical person at all. We would also organize a moderated debate, where a use case or scenario would be announced and the group would try to arrive at the best framework that would suit the particular purpose. Again very technical with concepts like mnesia, or hibernate or ActiveRecord or whatever being discussed.
And we all know that the size of the devices keep shrinking. Mobiles might overtake the number of computers. Which of these frameworks are mobile ready? Which is the best framework for mobile web apps? If none of the web apps are suiting the purpose, what a typical developer is looking for from these frameworks?
Be ready to answer/find out answers for such questions in this first unconference from India!
Venue and Date would be announced soon. Stay tuned!

Organisers
Prabhu Subramanian (Blog)

For more info check out the link below
http://webcamp.org/WebFrameworks

Click Bangalore Click

2008-01-23T01:26:00.000-08:00

Hey,
read an article published in Timesof India about the online travel ticket bookings.
It says around 40% of airline ticket sales on the internet come from the four main South markets of Bangalore, Chennai, Hyderabad and Kochi.According to the travel portals MakeMytrip and ClearTrip their 40% of the online booking comes from South India.

It seems Bangalore is far ahead in utilizing the online facilities.
So Bangalore Click , click and click......

Enjoy

Google Analytics Short Cut

2007-12-02T10:14:00.000-08:00

Hey,

Worried about how to setup Google Analytics correctly on your website , set up the funnel etc.

Smile now Good news here is Justin Cutroni's new e-book, Google Analytics Shortcut published by O'Reilly Media.

For more info visit this website GASHORTCUT

Cheers

Interactive ad For Ford Ikon Music Ikool

2007-11-24T00:42:00.000-08:00

Hey,
No need to be upset ..... i m not gonna discuss anything about Ford Ikon
But the interactive campaign created for Ford Ikon Music Ikool (their new variant of Ford Ikon) for Internet, and the way they are targetting the visitors is really superb.Which forced me to write a post dedicated to this...... Ok let me tell you ....

Just now i logged in Yahoo Messenger using my .co.in id and just after logging, i got Yahoo Messenger Insider pop up and Ford Ikon Music Ikool Flashy ad on the bottom left of the pop up.
To see the future's of Ford Ikon Music of this you have to wipe the ad using your mouse (this is what i called intereactivity) and finaly a Know More link.

Hat's off to the agency who created this and spread it on internet

Cheers

Google Adwords Something New :)

2007-11-23T23:06:00.000-08:00

Hi ,

Two things are recently published on Google Adwords Blog

1.Complimentary Campaign Optimization - On Request

Google Adwords Team is offering a new round of campaign optimizations, requesting an optimization is easy. Simply fill out this request form and tell Google about your specific business and advertising goals. Google team will review your website, campaign structure, ad text, and keywords -- then, within 10 day or less, they'll send you customized recommendations to help you reach your goals. You'll have complete control over which of these recommendations you choose to implement

For more info click here

This will help adwords advertiser a lot to understand what google is expecting from them to increase the conversion and optimize their campaign upto Google's expectation.

Enough about Adwords now time to tell something about which most of the blogger is interested in???? Earning Money through blogging using Adsense What else?

So here is something excited about both Advertiser and publisher Read on...

2.A change to text ads on the content network

Google announce a change that wthey've made to the incidence of clicks on text ads on the Google content network. Previously, users could click anywhere on text ads running on the content network, including the ad's background and any part of the ad text, for their click to be registered. Now only clicks on the title or URL of text ads will be counted.

For more info Click here

I think this will bring a significant change in Content Advertising, will write how ? In next post ..

So Stay Tuned

Enjoy ....

The first ever Barcamp at Kerala

2007-11-22T05:18:00.000-08:00

Just a quick note !

The first ever Barcamp at Kerala is happening at Trivandrum, this Saturday 24th November.

We are very excited about it since it's the first. We have some really insightful topics scheduled and the top brains of Technopark attending.

I desperately need your help in letting others know about the event as the event is only 2 days away. (Sorry if this comes to you at the wrong time)

Could you please make a post about it on YOUR blog so that your readers who might be interested to attend don't miss the chance.

I'd also appreciate if you can make it to the event. It's gonna be fun and gyan !

You can find the more details about the camp here.

Thanks for your time.
Cheers

Google on AirTel Live

2007-10-29T00:16:00.000-07:00

Hey,
yesterday saw an interesting ad on Television regarding Google on AirtelLive.
Ad was really good and i end up laughing.
Then tried a number of search queries and i enjoyed a lot.
And after that i was forced to think about the future of Mobile search in India ....
I cant even think about it 1 year ago that i will be able to search the web on My Mobile while on the move.Changes are good ......
Want to hear the comments of guys related to Search Engine Community about this and how far the advertising will go through this media .....

Cheers

iGoogle

2007-10-28T09:02:00.000-07:00

Hey All,
Try this http://www.google.com/ig

Enjoy...... :))

SEO SEM Event 2007 Searchcamp.in chennai India

2007-09-07T01:50:00.000-07:00

SearchCamp is a two day event aimed to bring together the best minds from the Search Engine Marketing space to talk about search engine advertising, including optimization and marketing issues. This event is the first of its kind in India and will feature workshops, debates and keynotes on the present state and evolution of Search Engine Marketing.

When & Where?

The event is scheduled for the 6th & 7th of October 2007, and the venue is at the Main Auditorium, Tidel Park, Chennai.

The Event starts at 9 a.m, with Registration and a Light Breakfast.

Who is organizing the event?Everyone is. SearchCamp runs as an unconference, where everyone is an organizer and there is no passive audience. So it is as much your event. The overall co-ordination is being done by The Knowledge Foundation, the same group behind events such as Barcamp Chennai, Blogcamp, WikiCamp.in and Proto.in.

Topics

Topics to be discussed

Introduction To Search Engine Marketing
Keeping track of Search Engine Algorithm Changes
Getting rid of Search Engine Over-Optimization Penalties
Essential elements of Search Engine Keyword Research
Web Analytics & Measuring Success
Generating Buzz With Link Baiting and Viral Campaigns
Link Building Basics
Writing Contents For Search Engines
Measuring Search Engine Marketing ROI
Alternative TireII PPC Search Engines
Creating Traffic Rich, Search Engine Friendly Pages
User Generated Content & Search
Mobile Optimization
Black Hat Search Engine Optimization : SEO’s Dark Side
Image and Video Search Optimization
Pay Per Click Management and Strategies
Social Media Optimization and Search Engines
Earning Money From Contextual Ads
Intent based SEM
SEO of Flash Site
PPC/SEM Vs. Natural SEO

You can suggest topics. Feel free to add them. Topics page.

ParticipantsAdd your name in the participants list.

Cost

Rs.500 per person. It’s a door donation to meet the expenses towards venue, logistics and lunch. It’s still an unconference. Which means that each of us helps out by becoming a speaker or helping with the organizing or blogging/video blogging the event.

Sponsorship

SearchCamp is a non-profit educational event. We seek Sponsorship to help meet the expenses. The Sponsorship Kit page has more information.

Resources

For additional reading, see resources page
Here are the list of volunteers helping out.

Accommodation

For more details on nearest hotels and friends who will host you at their homes, visit the accomodation page

Visit for more Information: - searchcamp.in

Upcoming change to the top ad placement formula

2007-08-08T23:19:00.000-07:00

Wanna Know the

Upcoming change to the top ad placement formula

Click This

http://adwords.blogspot.com/2007/08/upcoming-change-to-top-ad-placement.html

Cheers

Welcome To Google Voice Local Search

2007-07-24T02:04:00.000-07:00

Dial from any phone

1-800-GOOG-411
(1-800-466-4411)

Using this service, you can:

search for a local business by name or category.
You can say "Giovanni's Pizzeria" or just "pizza".
get connected to the business, free of charge.
get the details by SMS if you’re using a mobile phone.
Just say "text message".
And it's free.

It’s currently only available in English, in the US, for US business listings.
For more info Click
http://labs.google.com/goog411/

Enjoy

Google Adwords How are ads ranked ?

2007-07-22T22:30:00.000-07:00

Most of the advertiser is worried about the position of their ads in Google Adwords.So for newcomer how Google is determining the position of the ad of the advertiser.

Keyword-targeted ads are ranked on search results and content pages based on their maximum cost-per-click (CPC) and Quality Score. (For the top positions above Google search results, Google uses the actual CPC.) The Quality Score is determined by the keyword's clickthrough
rate (CTR), relevance of ad text, historical keyword performance, and other relevancy factors.

Ad Rank = CPC X Quality Score

Having relevant keywords and ad text, a high CPC, and a strong CTR will result in a higher position for your ad. Because this ranking system rewards well-targeted, relevant ads, you can't be locked out of the top position as you would be in a ranking system based solely on price.

So next time while starting a PPC campaign on Google keep above theory in mind.For more info check this link

https://adwords.google.com/support/bin/answer.py?answer=6111&topic=7093

Cheers

MSN Adcenter

2007-07-20T02:53:00.000-07:00

Internet advertiser and Internet Marketer must be knowing that MSN has launched it Adcenter.
Msn is in Top three player of Internet Advertising scenario.All internet advertiser know that ad return dont come by showing your ad to a lot of people but it comes by showing your ad to targeted visitors.So what is the possibilities for MSN in internet advertising space?

Definitely MSN has potential to move further and provide the most trageted advertising to the advertisers.Why ? Hmmmmmm interesting question , i thought about it a lot then few things came in my mind like they have their own operating system and lots of people are using that Operating System so in the future they can use this as their advertising plateform.

They are able to analyze the behaviour of surfer and target their ad according to the surfing behaviour and at the right time.They are having a lots of content and services to attract the visitors and ofcourse plenty of money also.
So guy's be ready to see the new trend in search marketing.

Stay Tuned For More

Search and Win Prizes Guruji.com

2007-07-19T04:01:00.000-07:00

Though its an old form of advertising but giving really good result.
No doubt in saying that www.guruji.com is giving good result and gaining popularity in india.
if you wish to play and win cool prizes click this

Guriji Search and Win

Cheers

How to use the RSS/XML Feeds of this blog?

2006-11-10T00:57:00.000-08:00

HI All
Now a day's everywhere it is a hype how to use
the feed of a blog or website.Today i m going to tell
you how to use the XML feed of this
search engine optimization and web analytics blog.
Address of RSS/XML Feed of this Blog is
http://seosem.blogspot.com/atom.xml

Just copy this and add this in any feedreader it will
work and you dont need to type the address of this
blog everytime to check the updates on this blog.
You will get all the updates directly in your feed reader.

I am using Feedreader to read and manage my feeds.

Cheers

GOOGLE Bought YOUTUBE

2006-10-17T03:39:00.000-07:00

Hey,

Google bought YouTube for 1.65$ Billion.
So Online Advertiser's be ready for the
quite new experince in Video Advertising.

This will definitely open a new window
for advertiser's in Video Advertising.
Which will provide a new and trageted
oppurtunity to advertize through Video.

Enjoy

SEO Factor's

2006-10-12T02:57:00.000-07:00

Hey
while doing the SEO for a particular website i used to check to following points ::

1.Title of web page
2.Keyword density
3.Distance beetween keywords
4.Header(H1,H2 Etc) Tags
5.ALT Tags
6.Number of Back Links
7.Anchor Text
8.PR of Back Links
9.Keyword in Domain Name
10.Domain Booking Date
11.Domain Expiry Dates
12.Log Files
13.Visitor Trends on web site
14.Location of business
15.Meta Tags
16.RSS Feeds
17.Updation of web page
18.Navigation of the web site
19.Static and Dynamic
20.IP Address whether static or Dynamically assigned
21.Downloading time
22.Connection Speed from where we are shooting the search query
23.Previous search history
24.Adwords Advertiser
25.Adsense enabled site or not
26.Number of outgoing link
27.Subscribed to other Google Service like (Sitemap , Analytics , Google Base)
28.Redirection Method (If Used)
29.Robots.txt file is available or not.
30.Directory Structure of server.
31.Any incoming link from blogs.
32.Protocol is HTTP or HTTPS
33.Logical Calculation ( Related to the keywords )
34.Size of the Image
35.Acceleration of link popularity
36.Site Up Time
37.Font Size of the keyword
38.Domain Name Category (.com, .edu or .org)
39.Domain Name Length
40.W3C Validation
41.CSS Used or Not
42.Out Going Links
43.Used the URL in Google Talk or Not
44.Product Based or Service Based website.
45.Can do the shopping online on the website or not.
46.Language
47.Doctype of the page
48.Flash Content on the website
49.Grammers of the content
50.Spelling Mistakes
51.Stopping words like . , : ; etc.

And after this you will find your ranking going up.
Cheers

ADVERTISING TREND

2006-09-28T23:37:00.000-07:00

I was watching Channel [V] today morning and they were showing a good
song(Film is already released 2 years ago).Suddenly in beetween the song they flashed the screenshot of an upcoming movie.And the good thing is they flashed it twice.Just want to know whether it was just a mistake or a new method of advertising.If it's a new method of advertising then the guy who got this idea is really great and i think it will work.

Watch this space for more updates

Enjoy

GOOGLE VIDEO to Deliver College Courses

2006-09-27T23:11:00.000-07:00

GOOGLE VIDEO to Deliver College Courses(Another reason to bunk the class)
Check this out
http://video.google.com/ucberkeley

I like this video
Search, Google,and Life: Sergey Brin - Google

Enjoy

HAPPY BIRTHDAY GOOGLE

2006-09-27T00:26:00.000-07:00

Hi All,
Today is Google's 8Th Birthday.
Thanks Google for giving us such a nice tool.

HAPPY BIRTHDAY GOOGLE

Books Must for SEO,SEM and Web Analytics

2006-08-16T02:12:00.000-07:00

Hi Friend's

Now a days i m busy in reading two books
First is "Web Site Measurement Hacks" By Eric T Peterson
Second is "The Search" By John Battele

Both the books are really great and it is a must for anyone
related to SEO,SEM or Web Analytics Industry.
So spend some time in reading above books

Cheers

Yahoo Mail Beta Enjoy

2006-07-22T10:05:00.000-07:00

Confused :))

why i m posting this topic in a blog related to SEO and Web Analytics, because the user experience of this new version of Yahoo Mail is really user friendly and the way yahoo is providing the advertisement on the right hand side and few other places will give definitely more click through and more purchase online.

The question it How it can be useful for Online Advertiser's?
Online Advertiser's can target the user keeping in my the location age and sex so it will result in more click through and more purchase online.Online Advertising is growing day by day and expending it's reach to general people everyday by email, Banner Advertising, RSS Feeds etc. Even the small website owner's are going ahead with it.

Enjoy Advertisers

7 Question's to Ask Your Proposed SEO Partner

2006-07-13T09:05:00.000-07:00

Hi,
As i think before signing any contract for SEO,
just ask your proposed SEO Partner
these question's drafted below :

1.What is your SEO Portfolio?
2.Techniques they are using for SEO.Risk of using these techniques?
3.ROI (return on Investment)?
4.How much time it will take to show up in Search Engines?
5.Do they offering SEM to Support SEO services?
6.What would you expect from our end to make this campaign succesful?
7.What will happen after the end of the SEO Contract?

Cheers

Site Targeted Campaign for Google Adwords

2006-07-10T02:40:00.000-07:00

While using Google Adwords program you can run a site targeted campaign.I mean you can make your ad available to few site or one site or even a particular section of the site or even on one page of the website.For this just click on site targeted link of Google Adwords Campaign Management panel and follow the instruction, that's all and you are done.

Cheers

Google Again

2006-07-03T02:44:00.000-07:00

Hey again Something new from Google.
Google Checkout new service from Google.
To visit click here
Enjoy Checkout

Hey Something New From Microsoft

2006-06-22T04:03:00.000-07:00

A Web site for search advertisers including tools for managing online campaigns.
Now let me tell you the features "Search Funnels" This tool gives you and idead about the behavior of users searching for a particular search term "Forecasting Search Volume Seasonality" Really Briliant.
Then Tools for "Behavioral Targeting" and "Contextual Advertising".
And a section named "Emerging Market" in short its full packed for Online Advertisers.
What are you waiting for guy's
Click http://adlab.microsoft.com/

Enjoy

Official Google Analytics Blog!

2006-06-19T03:49:00.000-07:00

Google has launched it Official Blog for Google Analytics.I think it would be very very useful for analytics users like us.To Visit Click on the link below

Google Analytics Blog

Enjoy

Adwords Regional Targeting is now available in India

2006-06-19T00:01:00.000-07:00

Hi Guy's
Good News for Google Adwords Advertisers
Regional targeting is now available in India, Mexico, Poland, Russia, and Turkey.
Regional Targeting is giving great ROI.
Happy Adwords Advertising

Must Read Web Analytics Blog

2006-06-18T01:54:00.000-07:00

I dont have enough knowledge to describe the wealthyness of this blog.
But just wanted to say that this blog is must to read for web masters.
After reading this blog for fist time i am waiting for next post always.

Have a look guys it is worth of it

Occam's Razor by Avinash Kaushik

Enjoy and get the insight of web analytics through this blog.

Search Engine Optimization Tips

2006-06-18T01:46:00.000-07:00

HI,
Dont overstuff your keyword in title tag.Keep it for 8 words only.Yes even meta tags is outdated now a day but its useful to use aprropriate keywords in meta tag.Dont overstuff your keyword in meta keywords and description tags.
And the most important ofcourse the content keep the keyword density 3-6%.And try to minimise the distance beetween your targeted keywords.
HAPPY Search Engine Optimization Guy's

Competitor Analysis For Search Engine Optimization

2006-06-18T01:44:00.000-07:00

Do the competitors analysis.Type the most relevant keyword of your industry.And check out the competitors list,who is using what titles.Which is most attracting description and title tags for the visitors etc.Try to include all this plus points in your website.But make sure dont overdo anything ...... Excess of Everything is bad.

Happy SEO

ROBOTS.TXT

2006-05-10T08:16:00.001-07:00

Hi,
If you want to hide any webpages of your website from search engine , you can do it by using robots.txt file.
Search engine robots when land on your website it first searches for the robots.txt file on your server and if finds that follows the instruction of that file.

So its wise for SEO to create a robots.txt file and put it in the root directory of your server.

SEO TIP

2006-05-10T08:16:00.000-07:00

Include Geographical information, i mean the physical address of businees. It will allow you to come up your business ahead with your competitors when someone searches with location.

SEO Work even after geting good rank

2006-05-10T08:14:00.000-07:00

What to do if you have achieved number 1 ranking in different search engines.Story doesnt end over here only, to keep the ranking you have to more cautious otherwise next morning when you will wake up your competitor is on top of you.

So keep link building program alive, research for new keywords everyday.I mean to say give atleast 2 hrs everyday to your site.Analyse the visitor behaviour etc.In this way only you will be able to keep your ranking.

SEO for Google Yahoo and MSN

2006-05-09T04:53:00.000-07:00

What is the difference of SEO between Google yahoo and MSN
No doubt google is the number one search engine on the web.
And lots of traffic comes from google.It means that
Google search engine optimization is a deciding factor for your
web site success.Means concetrate more on Google.
Consider even a minute thing for Google optimization.

But by the time dont forget Yahoo and MSN search engine optimization too.
If you have 6 web pages in your web site.
Divide it like this, optimize two web pages for google.
Two page for yahoo and rest two pages for MSN.
There is an advantage of such type of search engine optimization
By the time your site will get listed in Google ,the traffic will come from Yahoo
and MSN.So it keeps your business alive.

Convert the traffic into leads

2006-05-08T10:03:00.000-07:00

Ranking first in Search Engines is not a solution

By ranking first definitely you will get click.Now a days people are scaning the title and description displayed in the search result.
Make your content informative which will describe your service or product well, so that the traffic ones come on your website will be converted into lead.Otherwise people will come and leave without making any purchase or subscribing for any service.

So keep it in mind, think like a visitor and what they can expect from your website and then develop the content according to that.

Addition of web page for SEO

2006-05-08T10:01:00.000-07:00

Try to update your content,Search Engines love new contents.
Put articles related to the service you are providing and
invite your visitors to leave comment.

Even you can ask people to publish your article on their website.
In this way you will get quality backlinks and targeted visitors.
Put the clients statement regarding the services you are providing.It will increase the keyword density as well as will show how much you care of your client's.

Search Engine Marketing

2006-05-07T09:37:00.000-07:00

Search engine marketing is a process to promote your website through search engine.It includes pay per click etc.By the time you are doing search engine optimization just think about it because using PPC and other methods you can increase your return on investment.

As seo takes time using PPC you can drive the traffic on your site
fron the day you launched your site.But before going for PPC do extensive research for the keyword related to your business.
Never target the single word instead of that go for group of words.And do the research on the visitors such that the entry page,exit page,total time spend etc.It will give you an idea and according tot hat make the changes in your website.

Submit your website in directories for SEO

2006-05-07T09:35:00.000-07:00

Submit your website in Directory.

To generate the backlinks its compulsory to submit your website into web directories.

Like DMOZ, its free but before submitting just read the guidelines carefully.

Go for yahoo They are are charging for comeercial sites but its worth.

Search for few more good directory check the page rank and submit your site in respective category.And when you feel that i have submitted in enough directories start submitting again because in present scenario incoming links are better than any other optimization method.

Importance of Sitemap in Search Engine Optimization

2006-05-07T09:33:00.000-07:00

Include a sitemap

What is sitemap?
Sitemap is a webpage from where any page of the website is reacheble in one click.So its very very important to include sitemap in your website.

Benefit of sitemap is robot can reach any page of your website in just two click.And if any user while surfing your website gets confused he can open the sitemap and click on the page he wants to visit.

Its important that in your sitemap all links should be text hyperlink not image link and it should link to html pages only.

For Online Advertisers

2006-05-05T22:40:00.000-07:00

Good News for Online Advertisers
Microsoft adcenter is now open to everyone.
Visit This link
MSN Adcenter

Enjoy Online Advertising

Google Adwords How are ads ranked ?

2006-05-05T22:39:00.000-07:00

Most of the advertiser is worried about the position of their ads in Google Adwords.
So for newcomer :) how google is determining the position of the ad of the advertiser.

Keyword-targeted ads are ranked on search results and content pages based on their maximum cost-per-click (CPC) and Quality Score. (For the top positions above Google search results, Google uses the actual CPC.) The Quality Score is determined by the keyword's clickthrough rate (CTR), relevance of ad text, historical keyword performance, and other relevancy factors.

Ad Rank = CPC X Quality Score

Having relevant keywords and ad text, a high CPC, and a strong CTR will result in a higher position for your ad. Because this ranking system rewards well-targeted, relevant ads, you can't be locked out of the top position as you would be in a ranking system based solely on price.
For more info check this link
https://adwords.google.com/support/bin/answer.py?answer=6111&topic=7093

So next time while starting a PPC campaign on Google keep above theory in mind.

Cheers

Points to think while doing Search Engine Optimization

2006-05-05T08:16:00.000-07:00

while doing the seo for your website think about google sandbox.
So if you are going to launch your new site just register the domain four or five months ago.

By the time dont only rely on google but target yahoo msn etc so even in the starting period your site will get very good traffic.

Use static pages as much as possible.

Use alt tag for images.

Use flash and images as minimum as possible.

Go for link exchange from other site which have same theme as your web site.

Think and do wisely all these thing and you will get a lot of visitors on your site.

This is the benefit of search engine optimization i.e. Drive free targeted visitors to your website isnt it.

How to start the SEO for a site?

2006-05-05T08:13:00.000-07:00

1.Keyword research ; This is the first and most important phase of search engine optimization.Think what people can type in different search engine to find your website.Target the keyword and make a themed site using these keywords.
2.Meta Tags : Put your targeted keywords in title tag, Description Tag etc.
3.Content : Everybody knows for the search engine optimization content is the king.So use your targeted keywords in content dont overdo it,maintain the proper density.
4.Link Building : After uploading your website and submitting it into different search engines just start link building campaign.Take care about anchor text use your targeted keywors in anchor text but dont overdo this.

What is SEO?

2005-10-18T08:44:00.000-07:00

The full form of seo is search engine optimization.
Its a process using which we make our website compatible with different search engine.

Now a days its very important for any site to be search engine friendly.Then only your site will be listed in top10 or top20 for the keyword related to your industry.

As the statistics is showing the number of online shoppers is increasing day by day.Which shows that SEO is very very important for any website.