Search Engine Marketing

Search engine marketing is a process to promote your website through search engine.It includes pay per click etc.By the time you are doing search engine optimization just think about it because using PPC and other methods you can increase your return on investment.

As seo takes time using PPC you can drive the traffic on your site
fron the day you launched your site.But before going for PPC do extensive research for the keyword related to your business.
Never target the single word instead of that go for group of words.And do the research on the visitors such that the entry page,exit page,total time spend etc.It will give you an idea and according tot hat make the changes in your website.