Search Engine Optimization , Marketing and Web Analytics
Search Engine Optimization and Search Engine Marketing and Web Analytics Blog which describe the tips and techniques of SEO ,SEM and WEB ANALYTICS industry.The insight of this industry from the man who is facing it everyday.
Thursday, August 19, 2010
Tuesday, November 03, 2009
Guy's Wake up it's Holiday Season Again :) Time to earn some $ Online :)
Tuesday, October 20, 2009
Online Display Up 11%
The number of display ad campaigns grew 11% in Q2 compared with the same quarter in 2008, according to recent figures from Nielsen Online. Similarly, the number of online banner ads rose 16% during the quarter, while the number of advertisers trying out the medium rose 11%
Labels: online ad spend
Thursday, February 05, 2009
Thursday, September 04, 2008
Google Chrome Is Here For Download
Tuesday, September 02, 2008
From past few days heared a lot about Google Chrome and just being curious searched for it and came to know what is Google Chrome?
- Tabs wil go above the window, not below the address bar
- Location bar will support auto-complete functions and suggests web pages you've previously visited as well as suggested sites you haven't
- Upon launch, you'll see an Opera-like speed dial with bookmarks and thumbnails for up to web sites
- There will be a privacy mode that allows you to surf without saving any personal history (Microsoft is building a similar feature into Internet Explorer 8)
- The browser will constantly download up to date information about web sites with malicious code
Wednesday, July 23, 2008
Knol From Google
Monday, July 21, 2008
Microsoft AdCenter Publisher Program
Tuesday, July 15, 2008
Help Make Website Optimizer Better
In the spirit of constant testing and improvement—as we urge you to do—we're planning some user testing of our own this month. If you have a spare hour, it'd be great to get your participation, and you'll get an AdWords credit! All you need to do is log in to your computer at a specific time and give feedback on some early feature concepts we're kicking around. Here are details:
- The tests last 60 minutes
- Compensation is a $100 AdWords credit
- Once you confirm, we'll contact you to arrange the start time
To participate, you need to:
- be at least 18 years old
- sign our Usability Non-Disclosure Agreement
- have a desktop or laptop computer with Windows 2000/XP and Internet Explorer installed (sorry, we can't support Macs quite yet!)
- have a Broadband Internet connection or stronger (such as DSL, Cable, or T1)
- have a phone (cell or land line) with a handless option so you can speak on the phone and use your computer simultaneously
Labels: google website optimizer
Tuesday, July 08, 2008
AdWords Editor Webinar
If you weren't able to attend our webinar on June 10 about AdWords Editor - free application from Google for managing and making bulk changes to your ad campaigns - not to worry.
You can watch the recorded version below....
The hour-long webinar session is geared towards experienced users of AdWords Editor,
as it covers the new features available in version 6.0 as well as advanced use cases for the tool.
Check it out if you want to brush up on your knowledge or want to get more acquainted with version 6.0.
Data is Important why?
Data is important why?
I truly believe that storing visitor's data is important and using the stored data in efficient manner is very very important.Not quite sure but the result of storing data is somehow reflecting in Google's recently launched product Ad Planner.Using this advertiser can take benefit of Demographics as well as the gender criteria too.So now i think you can get the idea of how useful the Google Ad Planner gonna be for advertiser and the reason behind it the data only.
The basic use of the data is mug it for analysis purpose and then present it in a way that can give you insight of what is going wrong or what is giving good return.
And you should not forget that we have a free tool called Google Analytics to store the data and analyze it free of cost.
So make a note to store and analyze the data everyday.
WebDunia.com Television Comercial too good
Monday, July 07, 2008
Blogging A Platform for Advertising in Bollywood
Oops i should say "Blogging A Platform for Web Advertising in Bollywood Too"
Why i think this is because now a days biggest celebrity like Amitabh Bachchan and Amir Khan become avid blogger and they are utilizing this medium like a mature advertisers and truely cashing the benefit of web advertising.
It is true that blog are tool of advertising (no doubts as i know few people who is making money from their blog by letting advertiser advertise on their blog , and the good thing is
advertiser is getting good ROI) and stars are using it well to promote themselves.Blogs provides a good visibility but a celebrity should be clear about what he wants to do with his blog.
I think the advantage a celebrity can have by writing a blog is
- Post What they think
- Make it beautiful by uploading pic or their videos
- Their views about a product or service
- Interact directly with the audience
- Put the upcoming trailer of their movie
So celebrities are getting all the benefits of blogging.
Wednesday, July 02, 2008
You Know Testing is Going Mainstream when
Found this article really interesting on Google Website Optimizer Blog today and cant resist myself to put it on this blog for you guys
to read the actual post goto http://websiteoptimizer.blogspot.com/2008/07/you-know-testing-is-going-mainstream.html
People start drawing testing cartoons. I was speaking at a conference in Chicago about Website Optimizer and after the talk, one of the people in the audience showed me some cartoons he had doodled during my presentation. I'm quite accustomed to people doodling, IM'ing, and feed reading during my presentations and it's usually unrelated to what I'm talking about. I was quite impressed when Sean D'Souza offered to actually show me his drawings. I thought, wow, this guy has come chutzpah.
To my surprise, the drawings all related to a number of points about testing that I was trying to convey via bullet points in my presentation. Here are some of my favorites, with my reactions:
Takeaway: Online testing is enabling its adopters to outpace competition who keep sending precious traffic to poorly performing pages.
Takeaway: This is how some folks feel when seeing poorly designed landing pages. On the one hand, we feel there's an opportunity to help people dramatically improve their websites. On the other hand, it's sometimes shocking to see how sub-optimal landing pages can be.
Takeaway: People can get really, really zealous once they get into website optimization. Obviously, this idea takes testing a tad too far, but it's not the first time we've heard people take it to heart.
Takeaway: Unless you have tons of traffic, your best opportunity to boost conversion rates with statistical significance is to try some really big changes (think dramatic layout and visual changes plus text changes as opposed to pure text tweaks alone).
Takeaway: Sometimes people get so happy after they've launched their experiment that they obsessively check reports expecting one combination to pull away instantly. The goal is to be patient and understand that you want to find the long-term winner, not this hour's random winner.
Takeaway: This is one of my favorites. Sometimes people try to create as complicated and large tests as they can without realizing that a simple A/B test often gets you 80% of the gains with 20% the complexity and effort.
Thanks to Sean for sending us the pics. We heart them.
Tuesday, July 01, 2008
Increasing Petrol Price
Wondering why i am writing something about petrol prices in a Blog related to Search Engine Optimization, Marketing and Web Analytics .I was just thinking what could be the effect of petrol prices hike on search marketing etc.So here is what i think...
People are driving less to save money so online advertiser can take advantage of this
According to a recent study by the National Retail Federation, 40% of Americans say they’re driving less due to high gas prices, and only one in ten respondents said they planned to travel for the upcoming Fourth of July holiday.
So what effect it could drive on indian shoppers who still think the online shopping is not so reliable.The online advertisers in india should take advantage of this situation and give some attracting punchline to customer and i am sure this will increase their sales up to some extent.
So what are you waiting for? It’s time to fill up your online campaigns with some high-octane ads or launch a specific new one targeted to the visitor segment who are worried about the petrol price hike in India and looking to save money accordingly.
If you need help in how to strategies the campaign for this just drop a comment :)
Sunday, June 29, 2008
Do you keep tab of people online?
Do you keep tab of people online using Google Alerts?
Read this article in Bangalore times in the morning and was quite impressed by seeing these kind of article in the daily newspaper in India.A number of guys ( I know and who are internet savvy) keep track of the news or people like this.Thanks to google for giving us such a wonderful tool.
Ok so let me tell you how to track a people or news on the internet using Google Alerts
Go to http://www.google.com/alerts
You will find the following web page ( Screenshot is given below )
Just fill the name of the people,type and how often you want to recieve the alerts etc and here you go .Ofcourse don't forget to give you email address to recieve the alerts hehehehe :)
Thats all .... isn't it really simple but most of the people dont know about it
Just try this ....
Labels: google alerts
Wednesday, June 25, 2008
Google Ad Planner (Beta)
Again Something new from Google :)
Google Ad Planner (Beta), currently it is in Beta testing phase so you have to fill a request form to get the access.I sent a request yesterday and today morning i got the access , i was expecting that it will take a week or two to do so but i was wrong thank you Gogole.
Please go to this url for Applying or if already registered for ad planner then to sign in.....
Google Ad Planner
After loggin in i created a test camapign and i was quite impressed with the dashboard they provided to choose the website .Few screenshots are given below
This is the main section of the AdPlanner where you can select the website based on Gender, Age, Education and HouseHold Income.Not only this you can view the statistics of a particular website by clicking on that , see the screenshot below
By analysing this you can choose the best appropriate website for your media activity.
Let me analyze more so stay tuned for next post
Wednesday, June 18, 2008
Landing Page Load Time
Why landing page load time is important?
I feel it enhances the user experience .....hmmmmmmmmmm
and the good news is now it will increase your quality score too
Read this article and gear up to reduce the landing page load time to get better quality score and minimum cpc....
Saturday, June 07, 2008
AdWords Editor Version 6.0
Wednesday, May 28, 2008
GMAIL : IMAP Versus POP
Another really exciting feature of GMAIL
Read this official Gmail Blog Post for more information
Now at least i need not to bother while checking the Gmail on my Iphone :)
Wednesday, May 14, 2008
Monday, April 28, 2008
World of Internet at InternetWorld
I know the title of this post sounds confusing.
Check it out InternetWorld website at http://www.internetworld.co.uk/
And InternetWorld Blog at http://blog.internetworld.co.uk/
InternetWorld is The biggest, most influential and most inspirational event for the digital business.
Saturday, April 26, 2008
Minimum Bid is No Longer Fixed
Wednesday, April 23, 2008
Distraction is Good
Sunday, April 20, 2008
Love affair between Google and Wall Street
Monday, March 24, 2008
Add Your Business to Local Search In India
If you own a local business and still not listed in Local Searches and worried about how to Add you Local Business in Google Local India.Everyday lacs of people search the local business if you are not listed then you are missing these oppurtunity.
Just choose the given way and get listed
**Call Google at 1-800-419-4444 (in India only, for your Indian-based business)
**SMS "register" to 09900800000
**Or just Click here add your listing
Tuesday, March 11, 2008
AdCenter Analytics From MSN
another free option from Microsoft :)
AdCenter Analytics is a free web analytics tool that helps you easily understand web site user engagement and online marketing campaign performance.At present it in Beta
Check it out ........
Click Here Microsoft AdCenter Analytics
Tuesday, February 26, 2008
Excellent Analytics tips By Avinash Kaushik
Check out the Excellent Analytics tips By my Favourite Web Analytics Blogger Avinash Kaushik
Sunday, February 10, 2008
50th Post of this Blog ::))
Congrats to all the readers of this blog.....
So what shall i write for 50th Post.
Good question ............... Ok
Let write about the around $50 Billion Deal ($46.6B Eaxactly)
Was going through different blog post and news etc , then came to know yahoo is about to refuse the Microsoft offer (not sure) , my fingers are crossed .......
Some blogs claim Yahoo will go with Google lets see....
In anyway it will be somethign new for which i m waiting..........
Google Local in Bangalore
Labels: Google Local
What Urchin ??????????????
Hope we dint forget that Urchin is the company Google bought for its analytics software.
Now the good new for us is Urchin Software Beta is Now open for public.Its now available for download at www.urchin.com
I have downloaded it and compairing the features of it with Google Analytics
So stay tuned for more
Analytics - 2008 Winners
Friday, February 01, 2008
Microsoft eyes Yahoo
A quick post .......
After months of thinking about it finally Microsoft eyes Yahoo for $44b.
So in my view the web search market share of MSN and Yahoo will be around 30% after this deal is done.Whereas Google is having around 56% ...
Still around just 50% of Google's Search market share.
Long way to go for Microsoft and Yahoo together.
But one thing is for sure the web advertiser will see some useful changes in the coming month.
Stay tuned for more
Thursday, January 24, 2008
WebCamp in Chennai
A WebCamp event will be held in Chennai, India at the end of February.
The topic of this workshop will be Web frameworks for the the present and the future.
A number of frameworks are available for developing web applications. Some of the popular ones include Ruby on Rails, django, erlyweb, Spring and also .Net. The most common problem any startup or even few enterprises face is to decide between these frameworks. Few developers have managed to identify the best framework that would suit a given requirement by trying out different ones. Why not share this knowledge with the community so that everyone could get benefited? How about sharing some of the best practices or patterns, that you might have developed out of your experiences?
This is going to be a pure technical event and we are not going to invite any non-technical person at all. We would also organize a moderated debate, where a use case or scenario would be announced and the group would try to arrive at the best framework that would suit the particular purpose. Again very technical with concepts like mnesia, or hibernate or ActiveRecord or whatever being discussed.
And we all know that the size of the devices keep shrinking. Mobiles might overtake the number of computers. Which of these frameworks are mobile ready? Which is the best framework for mobile web apps? If none of the web apps are suiting the purpose, what a typical developer is looking for from these frameworks?
Be ready to answer/find out answers for such questions in this first unconference from India!
Venue and Date would be announced soon. Stay tuned!
Prabhu Subramanian (Blog)
For more info check out the link below
Wednesday, January 23, 2008
Click Bangalore Click
read an article published in Timesof India about the online travel ticket bookings.
It says around 40% of airline ticket sales on the internet come from the four main South markets of Bangalore, Chennai, Hyderabad and Kochi.According to the travel portals MakeMytrip and ClearTrip their 40% of the online booking comes from South India.
It seems Bangalore is far ahead in utilizing the online facilities.
So Bangalore Click , click and click......
Labels: online booking
Sunday, December 02, 2007
Google Analytics Short Cut
Saturday, November 24, 2007
Interactive ad For Ford Ikon Music Ikool
No need to be upset ..... i m not gonna discuss anything about Ford Ikon
But the interactive campaign created for Ford Ikon Music Ikool (their new variant of Ford Ikon) for Internet, and the way they are targetting the visitors is really superb.Which forced me to write a post dedicated to this...... Ok let me tell you ....
Just now i logged in Yahoo Messenger using my .co.in id and just after logging, i got Yahoo Messenger Insider pop up and Ford Ikon Music Ikool Flashy ad on the bottom left of the pop up.
To see the future's of Ford Ikon Music of this you have to wipe the ad using your mouse (this is what i called intereactivity) and finaly a Know More link.
Hat's off to the agency who created this and spread it on internet
Labels: Internet Ad
Friday, November 23, 2007
Google Adwords Something New :)
1.Complimentary Campaign Optimization - On Request
For more info click here
This will help adwords advertiser a lot to understand what google is expecting from them to increase the conversion and optimize their campaign upto Google's expectation.
Enough about Adwords now time to tell something about which most of the blogger is interested in???? Earning Money through blogging using Adsense What else?
2.A change to text ads on the content network
Google announce a change that wthey've made to the incidence of clicks on text ads on the Google content network. Previously, users could click anywhere on text ads running on the content network, including the ad's background and any part of the ad text, for their click to be registered. Now only clicks on the title or URL of text ads will be counted.
For more info Click here
I think this will bring a significant change in Content Advertising, will write how ? In next post ..
Thursday, November 22, 2007
The first ever Barcamp at Kerala
Just a quick note !
The first ever Barcamp at Kerala is happening at Trivandrum, this Saturday 24th November.
We are very excited about it since it's the first. We have some really insightful topics scheduled and the top brains of Technopark attending.
I desperately need your help in letting others know about the event as the event is only 2 days away. (Sorry if this comes to you at the wrong time)
Could you please make a post about it on YOUR blog so that your readers who might be interested to attend don't miss the chance.
I'd also appreciate if you can make it to the event. It's gonna be fun and gyan !
You can find the more details about the camp here.
Thanks for your time.
Monday, October 29, 2007
Google on AirTel Live
yesterday saw an interesting ad on Television regarding Google on AirtelLive.
Ad was really good and i end up laughing.
Then tried a number of search queries and i enjoyed a lot.
And after that i was forced to think about the future of Mobile search in India ....
I cant even think about it 1 year ago that i will be able to search the web on My Mobile while on the move.Changes are good ......
Want to hear the comments of guys related to Search Engine Community about this and how far the advertising will go through this media .....
Sunday, October 28, 2007
Friday, September 07, 2007
SEO SEM Event 2007 Searchcamp.in chennai India
SearchCamp is a two day event aimed to bring together the best minds from the Search Engine Marketing space to talk about search engine advertising, including optimization and marketing issues. This event is the first of its kind in India and will feature workshops, debates and keynotes on the present state and evolution of Search Engine Marketing.
When & Where?
The event is scheduled for the 6th & 7th of October 2007, and the venue is at the Main Auditorium, Tidel Park, Chennai.
The Event starts at 9 a.m, with Registration and a Light Breakfast.
Who is organizing the event?Everyone is. SearchCamp runs as an unconference, where everyone is an organizer and there is no passive audience. So it is as much your event. The overall co-ordination is being done by The Knowledge Foundation, the same group behind events such as Barcamp Chennai, Blogcamp, WikiCamp.in and Proto.in.Topics
Topics to be discussed
- Introduction To Search Engine Marketing
- Keeping track of Search Engine Algorithm Changes
- Getting rid of Search Engine Over-Optimization Penalties
- Essential elements of Search Engine Keyword Research
- Web Analytics & Measuring Success
- Generating Buzz With Link Baiting and Viral Campaigns
- Link Building Basics
- Writing Contents For Search Engines
- Measuring Search Engine Marketing ROI
- Alternative TireII PPC Search Engines
- Creating Traffic Rich, Search Engine Friendly Pages
- User Generated Content & Search
- Mobile Optimization
- Black Hat Search Engine Optimization : SEO’s Dark Side
- Image and Video Search Optimization
- Pay Per Click Management and Strategies
- Social Media Optimization and Search Engines
- Earning Money From Contextual Ads
- Intent based SEM
- SEO of Flash Site
- PPC/SEM Vs. Natural SEO
You can suggest topics. Feel free to add them. Topics page.
ParticipantsAdd your name in the participants list.
Rs.500 per person. It’s a door donation to meet the expenses towards venue, logistics and lunch. It’s still an unconference. Which means that each of us helps out by becoming a speaker or helping with the organizing or blogging/video blogging the event.
SearchCamp is a non-profit educational event. We seek Sponsorship to help meet the expenses. The Sponsorship Kit page has more information.
For more details on nearest hotels and friends who will host you at their homes, visit the accomodation page
Visit for more Information: - searchcamp.in
Wednesday, August 08, 2007
Upcoming change to the top ad placement formula
Tuesday, July 24, 2007
Welcome To Google Voice Local Search
Using this service, you can:
- search for a local business by name or category.
You can say "Giovanni's Pizzeria" or just "pizza".
- get connected to the business, free of charge.
- get the details by SMS if you’re using a mobile phone.
Just say "text message".And it's free.
For more info Click
Sunday, July 22, 2007
Google Adwords How are ads ranked ?
Most of the advertiser is worried about the position of their ads in Google Adwords.So for newcomer how Google is determining the position of the ad of the advertiser.
Keyword-targeted ads are ranked on search results and content pages based on their maximum cost-per-click (CPC) and Quality Score. (For the top positions above Google search results, Google uses the actual CPC.) The Quality Score is determined by the keyword's clickthrough
rate (CTR), relevance of ad text, historical keyword performance, and other relevancy factors.
Ad Rank = CPC X Quality Score
Having relevant keywords and ad text, a high CPC, and a strong CTR will result in a higher position for your ad. Because this ranking system rewards well-targeted, relevant ads, you can't be locked out of the top position as you would be in a ranking system based solely on price.So next time while starting a PPC campaign on Google keep above theory in mind.For more info check this link
Friday, July 20, 2007
Internet advertiser and Internet Marketer must be knowing that MSN has launched it Adcenter.
Msn is in Top three player of Internet Advertising scenario.All internet advertiser know that ad return dont come by showing your ad to a lot of people but it comes by showing your ad to targeted visitors.So what is the possibilities for MSN in internet advertising space?
Definitely MSN has potential to move further and provide the most trageted advertising to the advertisers.Why ? Hmmmmmm interesting question , i thought about it a lot then few things came in my mind like they have their own operating system and lots of people are using that Operating System so in the future they can use this as their advertising plateform.
They are able to analyze the behaviour of surfer and target their ad according to the surfing behaviour and at the right time.They are having a lots of content and services to attract the visitors and ofcourse plenty of money also.
So guy's be ready to see the new trend in search marketing.
Labels: MSN Adcenter
Thursday, July 19, 2007
Search and Win Prizes Guruji.com
Though its an old form of advertising but giving really good result.
No doubt in saying that www.guruji.com is giving good result and gaining popularity in india.
if you wish to play and win cool prizes click this
Guriji Search and Win
Friday, November 10, 2006
How to use the RSS/XML Feeds of this blog?
Now a day's everywhere it is a hype how to use
the feed of a blog or website.Today i m going to tell
you how to use the XML feed of this
search engine optimization and web analytics blog.
Address of RSS/XML Feed of this Blog is
Just copy this and add this in any feedreader it will
work and you dont need to type the address of this
blog everytime to check the updates on this blog.
You will get all the updates directly in your feed reader.
I am using Feedreader to read and manage my feeds.
Tuesday, October 17, 2006
GOOGLE Bought YOUTUBE
Thursday, October 12, 2006
while doing the SEO for a particular website i used to check to following points ::
1.Title of web page
3.Distance beetween keywords
4.Header(H1,H2 Etc) Tags
6.Number of Back Links
8.PR of Back Links
9.Keyword in Domain Name
10.Domain Booking Date
11.Domain Expiry Dates
13.Visitor Trends on web site
14.Location of business
17.Updation of web page
18.Navigation of the web site
19.Static and Dynamic
20.IP Address whether static or Dynamically assigned
22.Connection Speed from where we are shooting the search query
23.Previous search history
25.Adsense enabled site or not
26.Number of outgoing link
27.Subscribed to other Google Service like (Sitemap , Analytics , Google Base)
28.Redirection Method (If Used)
29.Robots.txt file is available or not.
30.Directory Structure of server.
31.Any incoming link from blogs.
32.Protocol is HTTP or HTTPS
33.Logical Calculation ( Related to the keywords )
34.Size of the Image
35.Acceleration of link popularity
36.Site Up Time
37.Font Size of the keyword
38.Domain Name Category (.com, .edu or .org)
39.Domain Name Length
41.CSS Used or Not
42.Out Going Links
43.Used the URL in Google Talk or Not
44.Product Based or Service Based website.
45.Can do the shopping online on the website or not.
47.Doctype of the page
48.Flash Content on the website
49.Grammers of the content
51.Stopping words like . , : ; etc.
And after this you will find your ranking going up.