Saturday, November 24, 2007

Interactive ad For Ford Ikon Music Ikool

Hey,
No need to be upset ..... i m not gonna discuss anything about Ford Ikon
But the interactive campaign created for Ford Ikon Music Ikool (their new variant of Ford Ikon) for Internet, and the way they are targetting the visitors is really superb.Which forced me to write a post dedicated to this...... Ok let me tell you ....

Just now i logged in Yahoo Messenger using my .co.in id and just after logging, i got Yahoo Messenger Insider pop up and Ford Ikon Music Ikool Flashy ad on the bottom left of the pop up.
To see the future's of Ford Ikon Music of this you have to wipe the ad using your mouse (this is what i called intereactivity) and finaly a Know More link.

Hat's off to the agency who created this and spread it on internet

Cheers

Labels:

Friday, November 23, 2007

Google Adwords Something New :)

Hi ,
Two things are recently published on Google Adwords Blog

1.Complimentary Campaign Optimization - On Request

Google Adwords Team is offering a new round of campaign optimizations, requesting an optimization is easy. Simply fill out this request form and tell Google about your specific business and advertising goals. Google team will review your website, campaign structure, ad text, and keywords -- then, within 10 day or less, they'll send you customized recommendations to help you reach your goals. You'll have complete control over which of these recommendations you choose to implement

For more info click here

This will help adwords advertiser a lot to understand what google is expecting from them to increase the conversion and optimize their campaign upto Google's expectation.

Enough about Adwords now time to tell something about which most of the blogger is interested in???? Earning Money through blogging using Adsense What else?

So here is something excited about both Advertiser and publisher Read on...

2.A change to text ads on the content network
Google announce a change that wthey've made to the incidence of clicks on text ads on the Google content network. Previously, users could click anywhere on text ads running on the content network, including the ad's background and any part of the ad text, for their click to be registered. Now only clicks on the title or URL of text ads will be counted.

For more info Click here

I think this will bring a significant change in Content Advertising, will write how ? In next post ..
So Stay Tuned
Enjoy ....

Labels: , , ,

Thursday, November 22, 2007

The first ever Barcamp at Kerala

Just a quick note !

The first ever Barcamp at Kerala is happening at Trivandrum, this Saturday 24th November.

We are very excited about it since it's the first. We have some really insightful topics scheduled and the top brains of Technopark attending.

I desperately need your help in letting others know about the event as the event is only 2 days away. (Sorry if this comes to you at the wrong time)

Could you please make a post about it on YOUR blog so that your readers who might be interested to attend don't miss the chance.

I'd also appreciate if you can make it to the event. It's gonna be fun and gyan !

You can find the more details about the camp here.

Thanks for your time.
Cheers