MavenClickZ Digital Advertising Agency

MavenClickZ is an upcoming Online Marketing and Advertising Agency based in Silicon Valley of India, Bangalore. We trust in providing effective, customized and target-oriented results to our clients. We seamlessly work towards to boost your sales and increase your investment returns. We strive to give unparalleled business solutions for our clients.

Our core competence lies in Advertising, PR, Media (planning and buying), Marketing solutions (market research) and Web development. We transform your ideas into realistic scenario by giving your brand a new facet and enhance your business.

We offer unmatched and customized outlook for your brand and incorporate ideas that evolve an eye for detail, to view the project from the client’s perspective. We walk with you throughout from the initial stage of planning to end product.

Guy's Wake up it's Holiday Season Again :) Time to earn some $ Online :)

Hey, it’s Christmas holiday season again :).

Though it seems the recession is over, consumers are still feeling the pinch.

According to new Yahoo! research, most U.S. consumers surveyed say that they expect to spend less this holiday season.

Based on research, here are five challenges and solutions for making this holiday selling season a success.

Challenge: Some 85 percent of shoppers surveyed say they will spend less this year than they did last year.

Solution: Appeal to conservative shoppers with incentives, coupons, sales, free shipping and other exciting promotions.

Challenge: Holiday shopping starts earlier every year. Back in 2006, consumers generally started their holiday gift searches around September 30. This year they started around August 8—16 weeks before the start of the Christmas season!

Solution: Start your promotions early and get out in front of the competition use branding and performance campaign together.

Challenge: With earlier holiday shopping, holiday seasons tend to overlap—that is, Halloween and Thanksgiving shopping overlaps with the big, end-of-season holidays like Hanukkah, Christmas, Kwanzaa and New Years. Note that a good percentage of holiday shoppers are searching for holiday décor.

Solution: Employ an “always on” strategy to reach consumers across overlapping holiday seasons, because shoppers clearly aren’t taking a break between the big days. Just because it’s Halloween, that’s no reason not to promote Thanksgiving, Hanukkah or Christmas. This should be reflected in your keywords and ad copy on major search medium all the time.

Challenge: More and more consumers are looking for coupons and free offers. In fact, the research revealed a 61 percent year over year increase in searches for free offers and coupons.

Solution: Make it easy for consumers to find out about your deals on the website. Your keywords and ad copy should include your special offers.

Challenge: Interest in free shipping increases as shipping deadlines get closer.

Solution: Remember your customers at the end of the transaction, not just at the beginning. Make their searches easier by adding keywords and ad copy that reflects your intention to offer free or discounted shipping.

Cheers

Increasing Petrol Price

Wondering why i am writing something about petrol prices in a Blog related to Search Engine Optimization, Marketing and Web Analytics .I was just thinking what could be the effect of petrol prices hike on search marketing etc.So here is what i think...

People are driving less to save money so online advertiser can take advantage of this
According to a recent study by the National Retail Federation, 40% of Americans say they’re driving less due to high gas prices, and only one in ten respondents said they planned to travel for the upcoming Fourth of July holiday.

So what effect it could drive on indian shoppers who still think the online shopping is not so reliable.The online advertisers in india should take advantage of this situation and give some attracting punchline to customer and i am sure this will increase their sales up to some extent.

So what are you waiting for? It’s time to fill up your online campaigns with some high-octane ads or launch a specific new one targeted to the visitor segment who are worried about the petrol price hike in India and looking to save money accordingly.

If you need help in how to strategies the campaign for this just drop a comment :)

Enjoy