Convert the traffic into leads

Ranking first in Search Engines is not a solution

By ranking first definitely you will get click.Now a days people are scaning the title and description displayed in the search result.
Make your content informative which will describe your service or product well, so that the traffic ones come on your website will be converted into lead.Otherwise people will come and leave without making any purchase or subscribing for any service.

So keep it in mind, think like a visitor and what they can expect from your website and then develop the content according to that.