ROBOTS.TXT

Hi,
If you want to hide any webpages of your website from search engine , you can do it by using robots.txt file.
Search engine robots when land on your website it first searches for the robots.txt file on your server and if finds that follows the instruction of that file.

So its wise for SEO to create a robots.txt file and put it in the root directory of your server.

SEO TIP

Include Geographical information, i mean the physical address of businees. It will allow you to come up your business ahead with your competitors when someone searches with location.

SEO Work even after geting good rank

What to do if you have achieved number 1 ranking in different search engines.Story doesnt end over here only, to keep the ranking you have to more cautious otherwise next morning when you will wake up your competitor is on top of you.

So keep link building program alive, research for new keywords everyday.I mean to say give atleast 2 hrs everyday to your site.Analyse the visitor behaviour etc.In this way only you will be able to keep your ranking.

SEO for Google Yahoo and MSN

What is the difference of SEO between Google yahoo and MSN
No doubt google is the number one search engine on the web.
And lots of traffic comes from google.It means that
Google search engine optimization is a deciding factor for your
web site success.Means concetrate more on Google.
Consider even a minute thing for Google optimization.

But by the time dont forget Yahoo and MSN search engine optimization too.
If you have 6 web pages in your web site.
Divide it like this, optimize two web pages for google.
Two page for yahoo and rest two pages for MSN.
There is an advantage of such type of search engine optimization
By the time your site will get listed in Google ,the traffic will come from Yahoo
and MSN.So it keeps your business alive.

Convert the traffic into leads

Ranking first in Search Engines is not a solution

By ranking first definitely you will get click.Now a days people are scaning the title and description displayed in the search result.
Make your content informative which will describe your service or product well, so that the traffic ones come on your website will be converted into lead.Otherwise people will come and leave without making any purchase or subscribing for any service.

So keep it in mind, think like a visitor and what they can expect from your website and then develop the content according to that.

Addition of web page for SEO

Try to update your content,Search Engines love new contents.
Put articles related to the service you are providing and
invite your visitors to leave comment.

Even you can ask people to publish your article on their website.
In this way you will get quality backlinks and targeted visitors.
Put the clients statement regarding the services you are providing.It will increase the keyword density as well as will show how much you care of your client's.

Search Engine Marketing

Search engine marketing is a process to promote your website through search engine.It includes pay per click etc.By the time you are doing search engine optimization just think about it because using PPC and other methods you can increase your return on investment.

As seo takes time using PPC you can drive the traffic on your site
fron the day you launched your site.But before going for PPC do extensive research for the keyword related to your business.
Never target the single word instead of that go for group of words.And do the research on the visitors such that the entry page,exit page,total time spend etc.It will give you an idea and according tot hat make the changes in your website.

Submit your website in directories for SEO

Submit your website in Directory.

To generate the backlinks its compulsory to submit your website into web directories.

Like DMOZ, its free but before submitting just read the guidelines carefully.

Go for yahoo They are are charging for comeercial sites but its worth.

Search for few more good directory check the page rank and submit your site in respective category.And when you feel that i have submitted in enough directories start submitting again because in present scenario incoming links are better than any other optimization method.

Importance of Sitemap in Search Engine Optimization

Include a sitemap

What is sitemap?
Sitemap is a webpage from where any page of the website is reacheble in one click.So its very very important to include sitemap in your website.

Benefit of sitemap is robot can reach any page of your website in just two click.And if any user while surfing your website gets confused he can open the sitemap and click on the page he wants to visit.

Its important that in your sitemap all links should be text hyperlink not image link and it should link to html pages only.

For Online Advertisers

Good News for Online Advertisers
Microsoft adcenter is now open to everyone.
Visit This link
MSN Adcenter

Enjoy Online Advertising

Google Adwords How are ads ranked ?

Most of the advertiser is worried about the position of their ads in Google Adwords.
So for newcomer :) how google is determining the position of the ad of the advertiser.

Keyword-targeted ads are ranked on search results and content pages based on their maximum cost-per-click (CPC) and Quality Score. (For the top positions above Google search results, Google uses the actual CPC.) The Quality Score is determined by the keyword's clickthrough rate (CTR), relevance of ad text, historical keyword performance, and other relevancy factors.

Ad Rank = CPC X Quality Score

Having relevant keywords and ad text, a high CPC, and a strong CTR will result in a higher position for your ad. Because this ranking system rewards well-targeted, relevant ads, you can't be locked out of the top position as you would be in a ranking system based solely on price.
For more info check this link
https://adwords.google.com/support/bin/answer.py?answer=6111&topic=7093

So next time while starting a PPC campaign on Google keep above theory in mind.

Cheers

Points to think while doing Search Engine Optimization

while doing the seo for your website think about google sandbox.
So if you are going to launch your new site just register the domain four or five months ago.

By the time dont only rely on google but target yahoo msn etc so even in the starting period your site will get very good traffic.

Use static pages as much as possible.

Use alt tag for images.

Use flash and images as minimum as possible.

Go for link exchange from other site which have same theme as your web site.

Think and do wisely all these thing and you will get a lot of visitors on your site.

This is the benefit of search engine optimization i.e. Drive free targeted visitors to your website isnt it.

How to start the SEO for a site?

1.Keyword research ; This is the first and most important phase of search engine optimization.Think what people can type in different search engine to find your website.Target the keyword and make a themed site using these keywords.
2.Meta Tags : Put your targeted keywords in title tag, Description Tag etc.
3.Content : Everybody knows for the search engine optimization content is the king.So use your targeted keywords in content dont overdo it,maintain the proper density.
4.Link Building : After uploading your website and submitting it into different search engines just start link building campaign.Take care about anchor text use your targeted keywors in anchor text but dont overdo this.